The flowers of the Serviceberry are short-lived, only a week or so, so enjoy them while you can! After the flowers are done, small red-purple fruits form - they look and taste somewhat like blueberries, and are a tasty snack for birds. Sometimes people use them to make jams and jellies as well, if they can manage to beat the birds to them! Many species of caterpillars feed on Serviceberry leaves, providing food for baby birds and insect-eaters, and making it a great native tree to plant for wildlife value. The timing of the appearance of Serviceberry flowers coincides with the "shad run," hence the name "Shadbush." (Shad are a type of fish that swim to their spawning grounds in the spring). The name "Serviceberry" is also related to the timing of the flowers: when pioneers saw the Serviceberry blooming, they knew that the ground had thawed enough to bury anyone who had died over the winter, and the beautiful flowers could also be used as decoration for the funeral service. The Native Americans used the straighter branches of the Serviceberry to make arrow shafts, and used the berries in combination with fat and dried meats to make pemmican. Serviceberry is a member of the rose family, along with blackberries, raspberries, apple trees, hawthorn, pears, and strawberries - you can see the resemblance in the shape of the flowers.